The Real Estate Encyclopedia
Alexander E Perriello III
Category - Professionals in Real Estate - Real Estate Brokers

Alexander E. Perriello III is the Chief Executive Officer of Realogy Franchise Group and Pres of Realogy Franchise Group of Realogy Corporation.  He has served as president and chief executive officer of the Realogy Franchise Group since April 2004. The Group is the largest franchisor of residential and commercial real estate brokerage offices in the world.

Perriello oversees the Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby’s International Realty® real estate brands, which combined have approximately 15,000 franchised and company-owned offices and 308,000 brokers and sales associates worldwide. In addition, Perriello is responsible for the Franchise Group’s shared support services, including domestic and international franchise sales, administration, finance, business development, information technology, learning and human resources.


Perriello previously served as president and CEO of Coldwell Banker Real Estate Corporation from 1997 to 2004. During this time, he was acclaimed by REALTOR Magazine as “The Great Innovator” and one of its “25 Most Influential People in Real Estate.” Perriello’s visionary leadership continued to bring Coldwell Banker to the forefront of the real estate industry through groundbreaking initiatives as well as new business and service models.


Perriello, who began his career as a sales associate, has worked in almost every facet of the real estate business. Perriello shares the entrepreneurial spirit of his affiliates as a one-time independent real estate broker and owner of a chain of retail stores. After joining Coldwell Banker in 1983, Perriello held management positions in product development, real estate services, marketing and operations. Perriello played an integral role in the restructuring and development of Coldwell Banker following its 1996 acquisition by Cendant (then HFS) and its relocation to Parsippany, N.J.


Perriello is widely recognized as a real estate industry leader and keen observer in the areas of policy and market trends. With more than 25 years in the real estate industry, he has long been among its distinguished leaders and is a frequent speaker at industry events. He has also appeared as an industry expert on various news networks, including CNN, CNBC and FOX News. In addition, he has been widely quoted in real estate trade magazines as well as business and consumer publications, including USA Today, Fortune, Money and The Wall Street Journal.


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Professionals in Real Estate - Real Estate Industry Leaders
Professionals in Real Estate - Real Estate Brokers
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