LUXURY REAL ESTATE MARKETING ESSENTIALS
By Ron & Alexandra Seigel, Partners--Napa Consultants, International
Attention luxury real estate marketing professionals: Are you a Lemonade Tycoon or are you feeling sour about the economy?
The headlines roar exclaiming that the economy is in dire straits.
The Christmas Grinch is on his way. Blah, blah, blah, blah, blah!Every
economic prognosticator has his or her opinions based on fact and
statistics. It doesn't matter which side of the argument they are on,
they are right.
CNBC reported that retail sales over the holidays would be bleak and
many stores would close because they would not be able to get the
credit necessary to purchase holiday inventory.A Wall Street Journal
online headline read, "Kohl's makes a Grab for Market Share as Holiday Season Nears; Retailer Opens 46 More Stores" Clearly,
here are two opposing viewpoints discussing the same thing.Some
retailers will evaporate, while others will expand, such as Kohl's, who
sees an opportunity to expand.
Those who own the commercial real estate that Kohl's occupies will
also prosper. They may become luxury home buyers or sellers who want to
upgrade.The luxury retailers are expanding in other parts of the world
as well as domestically where opportunities abound.For instance,
Houston has a new luxury mall that is thriving. The ones who survive
focus on the lemonade side of the equation rather than the lemon side.
They are the Lemonade Tycoons.
There are many industries that are doing well.One of them is the
private jet industry with waiting lists of three years or more.The
vendors who supply that industry are also thriving.Hermes has a three
to five year waiting lists for its $15,000 handbags.
Every economy has its opportunities and its people who prosper.
While you are reacting, grumbling, complaining and blaming someone for
this mess you are blind to opportunities, and you are a bear to be
around. A better use of your time would be finding out where the fish
are biting in your market place.It is a wonderful time to secure and
expand your market share and include the new fish.
Now is the time to:
- Meet new people
- Become more visible
- Explore new worlds
- Look beyond the headlines and find out who is prospering
- Think of all the fun you will have drinking lemonade!
Are you going to be a Lemonade Tycoon? |
