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Are the Industry’s Top Agents Shifting Their Focus?
Category - Real Estate Information Sources - Real Estate Articles
Top 10 Real Estate Topics for 2004

iSucceed recently announced its top 10 most viewed Success Modules for 2004. Although the most popular topics cover a broad spectrum of issues facing today’s real estate agent, it comes as little surprise that FSBOs and Expireds continue to dominate the top slots. With tens of thousands of agents having access to over 300 hours of real estate training content in 60 categories on the iSucceed site, the relative popularity of each of these proven money-making strategies is a reflection of the trends affecting the residential real estate industry at large.

"2004 was a seller’s market in most areas of the country," says William Shue, COO of iSucceed. "The real estate bubble continued throughout the year, and agents were looking for that competitive advantage to obtain listings that were in short supply." ISucceed Mentor Mark McKee held the top spot for the second year in a row with "My FSBO Campaign That Generated 20 Percent of My Business." Nelson Zide’s "Scripts That Earn Your Full Commission and Price the House Your Way - Overcoming Objections with Listings" jumps to the #2 position, with Mark McKee’s guide to referral success rounding out the top three.

"We noticed a small shift in the second half of 2004 with a move to referrals and overcoming objections as Success Modules offering solutions in this regard jumped into two of the top three positions," said Shue. "This may be an indication that the seller’s market during the first half of 2004 may be cooling off and real estate agents are looking for ways to enhance their business and real estate marketing using different strategies."

This year’s Top 10 list is:

1. My FSBO Campaign That Generated 20 Percent of My Business - Mark McKee

2. Scripts That Earn Your Full Commission and Price the House Your Way - Overcoming Objections with Listings - Nelson Zide

3. Seven Ingredients of Referral Success that Dramatically Increase Your Business - Mark McKee

4. Add Personality for Less than $5 to Attract FSBOs and Expireds - Cathy Russell

5. The Low-Cost FSBO system That Generates Big Profits - Linda Mawhinney

6. The Three Most Important Pieces in Your Pre-List Pack - Dianna Kokoszka

7. How to Sell $4 Million as a Rookie - Lillian Montalto

8. New Twist on the Familiar Expireds Program - Lisa Burridge

9. Turn Open Houses into Open Neighborhoods - Randy Keys

10. The Empathetic Expired Listing Ad That Costs $70 and Generates $20,000 in Commissions - Diane Armitage





References


External Links
www.isucceed.com
 
 
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Real Estate Information Sources - Real Estate Articles
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