The Real Estate Encyclopedia
Better Homes LLC
Category - Global Real Estate - Middle East Real Estate

Better Homes was founded in 1986 in Dubai, United Arab Emirates by Linda Mahoney as a residential leasing company. It is one of the oldest real estate companies in the Middle East and is highly reputed for its range of properties and services.

Since 1986, the company has grown from a one woman enterprise and launched over 10 divisions and 30 property boutiques and offices with a 700+ workforce all over the Middle East, Europe and Asia. Better Homes is also a founding member of the Dubai Property Group.

The company uses an advanced, proprietary IT system to give clients exclusive features, such as the most up-to-the-minute properties available and interactive online maps. Some of the services the company offers include:

The Commercial division was launched in 1996 to help investors find the best office or capital return for their business. Today, the division is one of the company’s biggest strengths and stands for excellent client service and wide range of properties.

Launched in 2007, Better Plus, one of the company’s newest divisions, is a concierge service that connects Better Homes’ clients with reliable, high quality, and best-price home and lifestyle services such as insurance, mortgages, currency exchange, and home furnishing.

Aside from property, Better Homes also entered the hospitality sector with the Short-term Rentals division and offers a range of self-catering apartments and serviced hotel apartments in Dubai. The company also launched its very own Emerald Hotel Apartments in Bur Dubai that offers all modern conveniences at value prices.

Billy Rautenbach, Better Homes’ Chief Operational Officer, was named amongst the 5 most high profile women in Dubai’s real estate market by Arabian Property magazine.

Today Better Homes International offers properties in both emerging and mature markets throughout the world. Catering to property markets as diverse as Turkey, Fiji, Cyprus, Spain, India, Greece, Morocco, and the Caribbean, Better International strives to offer the international investor luxurious and rewarding property investments.



Creative Branding

Better Homes’ marketing has always been in the limelight for its fun and funky style. The company re-branded in 2006 unveiling a new corporate identity. It recently launched its new website (www.bhomes.com) to offer users a comprehensive online property search with interactive maps, 360° property tours, floor plans, colour printable brochures, and image galleries. Since its launch, the site regularly receives over five thousand unique visitors per day.

Better Homes’ signature car is the Volkswagen Golf. Known as the company’s moving billboard, the branded Golf’s have been a perfect complement to the Better Homes brand, with their funky, urban look.

Some fun facts

The first Better Homes contract was drawn up and signed on a piece of cardboard in 1986.

Linda, Better Homes’ Chief Executive Officer, used to climb over walls to get into vacant villas to ensure that she got in before anyone else did.

Better Homes Dubai helped UK Chemist Boots open its first doors in Dubai.

Better Homes Saudi Arabia leased Virgin space for its first Megastore in the Kingdom.



Contact Details
The Village Mall
Jumeirah Beach Road
Dubai, UAE

Tel: +971 4 344 7714
Fax: +971 4 349 4449


References


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Category(s)
Global Real Estate - Middle East Real Estate
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