Yes, you might include a coupon for a free Comparable Market Analysis (CMA) with your brochures, sales or newsletter. This is a great way to develop a personal relationship and facilitate a face-to-face with your prospect.

You can also offer rebate coupons for a specific dollar amount to Buyers and/or Sellers. The benefit must be to the client and not to the benefit of any of the vendors or service providers related in the transaction. The law for this varies by state, so check with your state's licensing board or your local Realtor association first.