The Real Estate Encyclopedia
Danial Schon
Category - Professionals in Real Estate - Real Estate Individuals General
Danial Schön Husain is the Vice President of Schön Properties. He is best known for his entrepreneurial and management skills in the world of property market. He is a Business Management graduate from the Kelley School of Business, USA, Danial joined Schön Group in 2005. 

A key player behind the growth of Schön Properties, Danial’s main responsibilities include location assessment and acquisition, sales operations, credit control, finance and business development by exploring vertical integration avenues. Danial has always believed that corporate professionalism is the differentiation factor between real estate developers and real estate developer. He recruited the best senior management personnel and implemented six sigma management processes within the company, which Schon Properties employs to this day with great success. Sales at Schon increased from AED 20,000,000 per month to AED 400,000,000 per month due to Danial’s Management practices and recruitment decisions. This allowed Schon to sell upwards of AED 6,000,000,000 worth of real estate inventory over the span of 4 years in Dubai.


Danail Schon, being part of Schon Properties added great value to the company. 
He is responsible for establishing Schon Properties by conducting all land acquisitions for the company to enable its growth. He now focuses on strategy and direction of the company and its continuous improvement. His motto is to hire the best people and take care of those people; loyalty must be earned, not bought.

Danial’s primary successes pushed the growth of Schon Properties beyond expectations. He firmly believed in the strength of branding and marketing, as strong brand value is an intangible asset, and that is one of the primary reasons Schon is well recognized. He spent smartly on marketing and created strength by employing the most effective communication tools and vehicles.

At the age of 23, Danial established a brokerage arm with no employees and single-handedly closed an AED 1,000,000,000 land deal between Mizinand a private party and earned and impressive AED 25,000,000 commission on it. Following this, he designed the project on the purchased land and sold it for AED 1,096,000,000multiplying his commission earning to and additional AED 44,300,000. Both transactions were conducted without any investment and werea result of his deal-making abilities and pure intentions.

At Schon, he introduced the home-office concept for Schön Properties by structuring a deal with the Master Developer to allow a single unit a home and office in one, thus bringing the SOHO concept from New York to Dubai. 

Currently focusing on expansion plans in Oman, Malaysia, Saudi Arabia, and Pakistan, Danial plans to take the skills learned and the brand value recognized through Schon’s successes in Dubai to create greater real estate developments around the world. “In 2020, Schon Properties should be the largest, most consistent, and profitable real estate developer for affordable housing in the World.” This consistent approach has just earned Schon Properties recognition in two of its mega projects, Dubai Lagoon and Schon Business Park with the 2009 CNBC Awards for Best Mixed Use Development and Best Commercial Development in Dubai.

Favorite Quote

George Bernard Shaw: The reasonable man adapts himself to the world. The unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.

Professionals in Real Estate - Real Estate Individuals General
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