The Real Estate Encyclopedia
Edina Realty
Category - Real Estate Companies - Real Estate Brokerage Companies

Based in Edina, Minnesota, Edina Realty is the largest real estate company in Minnesota by sales volume and transaction sides (1). Edina Realty handled more than 24,000 real estate transactions and $5.8 billion in sales volume in 2008 (2).

Edina Realty is owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate, and has 65 real estate offices and more than 2,500 REALTORS throughout Minnesota, North Dakota and western Wisconsin. The Edina Realty Home Services family of companies includes Edina Realty, Edina Realty Title, Edina Realty Mortgage and Edina Realty Relocation.

Edina Realty's Web site, www.edinarealty.com, features more than 100,000 real estate Multiple Listing Service (MLS) listings from local area brokers. It is the most searched real estate Web site in its region, with more than 240,000 registered users and over 1.2 million visits every month. 

Edina Realty was one of the first real estate companies in its market to launch a mobile-friendly Web site m.edinarealty.com.

Background

In 1955, Edina, Minnesota housewife and mother Emma Rovick borrowed $2,000 to buy a struggling real estate firm. She inherited three sales people and sold $2 million in real estate her first year. Her first office was at 50th and France Ave. in Edina, and she called her new firm Edina Realty.

Over the years, Edina Realty grew organically by adding sales offices and REALTORS, and the firm has also acquired several real estate firms. During 2007 and 2008, Edina Realty acquired 17 real estate firms throughout the Midwest (3).

Corporate Headquarters:

6800 France Ave S., Suite 600

Edina, MN 55435

Other Company Affiliates:

Edina Realty Mortgage - Edina Realty Mortgage is a joint venture between Wells Fargo and Edina Realty, and is the second largest residential lender in Minnesota (1), offering fixed-rate and adjustable rate loans, FHA and VA loans, balloon and jumbo mortgage loans Edina Realty Mortgage is an Equal Housing Lender. All first mortgage products are provided by HomeServices Lending, LLC Series A dba Edina Realty Mortgage.

Edina Realty Title - Edina Realty Title has 24 closing centers in Minnesota and western Wisconsin and offers property abstracts, title insurance, property reports, mortgage closings and new construction services.

Edina Realty Relocation - Over 450 agents are trained to handle relocation transactions(2).

Edina Realty Foundation - The Edina Realty Foundation is a non-profit, private foundation supported through donated funds and volunteer time by Edina Realty sales associates, employees and Edina Realty Home Services. The Foundation offers financial support to nonprofit organizations that work with the homeless or toward homelessness prevention. Since its inception in 1996, the Foundation has raised over $5 million (4). 

Management: 

Bob Peltier, President and CEO, Edina Realty Home Services

Bob Peltier started selling real estate in 1978, and became a regional manager for Edina Realty in 1993. He was named president in 2002 and added the title of chief executive officer in January 2009 (3).

Barb Jandric, General Sales Manager, Edina Realty

Barb Jandric began her career with Edina Realty in 1983 as sales manager, became a regional manager in 1990, and was named general sales manager of Edina Realty in 2006.

 Joseph Brown, President, Edina Realty Mortgage

Joseph Brown joined Edina Realty Mortgage in 1995 as a home mortgage consultant and became a branch manager and vice president in 2000. He was named president of Edina Realty Mortgage in 2009 (5).

Greg Mason, President, Edina Realty Title

Greg Mason began his career as a title examiner with Edina Realty Title in 1986, was made corporate legal counsel for Edina Realty in 1987, and became Edina Realty Title's senior vice president and chief operating officer in 1995 before being named president of Edina Realty Title in 1997.

Maps of Edina Realty office locations:

Twin Cities Metro Area
Greater Minnesota, Wisconsin, and North Dakota



References


External Links
Edina Realty Web site: www.edinarealty.com
Edina Realty Mobile site: m.edinarealty.com

 
 
Category(s)
Real Estate Companies - Real Estate Brokerage Companies
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