The Real Estate Encyclopedia
Generational Housing Council
Category - Professional Development - Councils, Societies & Institutes

This timely designation gives insights into the division of generations by attitudes and preferences. Specific age groups have common life experiences and influences that affect their needs, wants, and decision making. Each generation is affected differently by changes in financing, retirement systems and estate planning, tax laws, and housing design and location. Agents need to understand generational  characteristics, behaviors, and personalities  to customize marketing approaches and truly "represent" the best interests of the client by knowing how to relate to them. And, brokers need to understand those same generational differences to recruit and retain agents and staff. This designation studies the past 100 years of real estate in order to understand the generational shifts that are taking us into the future.

Contact Information
Carmen Multhauf, CEO
Generational Housing Council
PO Box 675533
Rancho Santa Fe, CA 92067

About Course and Council Creator
Carmen Lostetter Multhauf founded Training and Broker Services (TABS) in 1982. The company specializes in writing and producing the Real Estate Guide Series for continuing education and license renewal in California. It is the exclusive provider of home study license renewal for the California Association of Realtors®.

TABS also authored the original SRES education module, the SHS Designation, and the Generational Housing Specialist™ Designation.

TABS published the book "Generational Housing: Myth or Mastery" which was awarded the National Association of Real Estate Editors prestigious Robert Bruss First Time Author Award. It is available on Amazon.

External Links

Professional Development - Councils, Societies & Institutes
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