The Real Estate Encyclopedia
Generational Housing Specialist Council
Category - Professional Development - Real Estate Designations
The Generational Housing Specialist™ Designation was established to prepare agents to understand and market to multiple generations and to help bridge the gap between the ages. Learn how peer personalities and differing life styles of the G.I. generation, the Silents, the Boomers, Gen X, and Gen Y affect housing choices, negotiating skills, and financing options. Each generation also is affected in a unique way by earnings, pension and retirement plans. They are impacted by tax laws and estate planning issues including increased life expectancies that have delayed inheritance. Immigration has swollen the Gen X and Gen Y generations and competed for jobs while at the same time benefiting the retiree with their contributions to Social Security. Finally, here is a specialty that looks at how each of these generations view the acquisition of real property and their expectations of the role of the agent. By understanding generational characteristics, behaviors, and personalities the agent will truly represent the best interests of the client and have a "client for life".
For more information:

Robert Bruss Book Award 2008
"Generational Housing: Myth or Mastery" has won a 2008 Robert Bruss Book Award conferred by the National Association of Real Estate Editors. This book is the used as the text for the GHS™ Designation.

External Links


Professional Development - Real Estate Designations
Professional Development - Real Estate Schools
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