HomeOwners Advantage started as a full service flat fee real estate company. The original plan was when a property closed the company would receive $1,500. Included with that, the clients would pay $150/month for marketing services.

After about a year the broker owner Steve Hattan started seeing flat fee limited service take would work and almost overnight changed the business model to flat fee limited service. For three years running the company has listed over 400 homes each year.