It’s Just Your Price of Admission
By Ron & Alexandra Seigel, Partners - Napa Consultants, International
many real estate agents and loan originators attempt to differentiate
themselves from their competition by claiming that they have integrity
in their advertisements. The majority of real estate professionals who
have enjoyed longevity in their field have integrity or they would not
still be in the business. And, those few unscrupulous ones are often
the ones who use the “I” word in their collateral material and ads.
is just the price of admission in the highly competitive landscape of
home loans. Those who have achieved market leadership in their area
simply could not survive at the top f integrity were not a fundamental
building block of a highly successful practice.
The urge to be
less than forthright, up-front, straightforward and frank with ones
clients comes from a scarcity mentality. That is, the idea that there
are not enough clients and, therefore, not enough business to meet ones
income goals. This is small thinking!
At the core of this
scarcity mentality and small thinking is simply a small contact
database of potential referral sources. Believing that there is not
enough business causes people do things they would not do if there was
plenty of business.
Four Ways to Think Big and Get Prosperous While Maintaining Your Integrity
build a thriving practice while maintaining your integrity it is
necessary to set the ethical standards of integrity for yourself that
you would expect of a very competent and highly success professional.
Think of someone in your profession that you respect and set the goal
to emulate that person’s level of integrity.
Here are the four best ways to start thinking big with integrity:
Get out of your office and meet more people. Build a huge database of
potential referral sources. Get over your shyness. The most successful
professions have figured out a way to overcome their shyness.
It becomes easy to hide behind the excuse that you do not have enough
time in a day to accomplish what you want and still have a life.
Delegate everything you can possible think of to an assistant or
virtual assistant and free up more time to meet more people. Build a
huge contact database. Just about everyone is shy and lazy when it
comes to meeting new people. Successful people overcome this obstacle
- Expand! Exponentially expand the boundaries of your marketplace.
- Stay In Touch! Keep in touch with your expanded database of contacts.