The Real Estate Encyclopedia
Jack Pratt Signs
Category - Service Providers in Real Estate - Service Providers General
In the real estate industry, it is the associate's name and image that matter most.  According to NAR, prospects choose to do business with real estate associates, not real estate companies.  A residential yard sign does more than display a property for sale - it characterizes the agent who is listing the property.  Consistency with your marketing advertisements is key.  You should have ALL your ad pieces mirror each other; i.e. business cards, target cards, letterhead, envelopes, website, yard signs, etc...

Over 60% of actual home sales are attributed to the use of a yard sign. This is because people still get in the car and drive around neighborhoods.

Does your sign reflect the same professional image as the service you provide? Does it advertise you or the brokerage firm?

Contact Details

For more information, please contact Monte Pratt at or call on my nickel at 800-299-5551

Service Providers in Real Estate - Service Providers General
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