| Founded in 1998, LendingTree is an online, internet-based lending exchange, providing a marketplace that connects consumers with lenders. Leads are generated from interested consumers and lenders pay for these leads to get this information on potential customers. These leads are sold to the highest bidder depending how good the information and credit standing is for each lead. The company has facilitated more than 20 million loan requests and $152 billion in closed loan transactions. |
 |
