Marty Rueter is President and CEO of Weichert Real Estate Affiliates, Inc., the franchising company of Weichert Realtors, headquartered in Morris Plains, NJ. Rueter describes himself as "just another S.O.B." - the son of a broker. Indeed, his family owned real estate brokerage, founded in 1900, only recently discontinued doing business after 98 years. Rueter is an accomplished speaker and trainer, CRS and GRI designee, and self-professed computer groupie.