Company Overview Point2
Technologies develops and markets web-based online marketing and e-business software
solutions for the real estate and heavy equipment industries. Point2 Agent is
the industry’s most widely used online marketing platform for real estate
professionals. Point2 also owns and operates Point2 Homes, the consumer real
estate search site (1.2 million unique visits/mo). In heavy equipment, Point2 powers
Caterpillar Inc.’s global dealer network and owns and operates one of the
largest used equipment online marketplaces, UserIron.com (six million unique
visits in 2007).
Products - Real Estate Point2 Agent
is the industry’s most widely used online marketing platform. The website and
listing syndication solution is used by over 200,000 real estate professionals
worldwide. Point2 also owns and operates Point2 Homes, a consumer real estate
search site rapidly growing in popularity due the quality of its content.
Brokers and
agents use Point2 Agent to cooperatively market listings, create their website
and blog, and automatically syndicate listings to high traffic consumer real
estate search sites and search engines including Google, Yahoo! Classifieds,
Trulia, Facebook, Point2 Homes and many others, for free. The system is also
used to directly book spotlight advertising on major Point2 business partner sites
like NYTImes.com. Brokers also use the platform to provide free websites to all
their agents, all interconnected, creating a high productivity co-operative
marketing and exposure network much like having a ‘private MLS®’. MLS
organizations use the Point2 platform to enable listing syndication and
provision Point2 Agent websites for their members. Over 200,000 real estate
professionals in 100 countries subscribe to Point2 Agent. Another 1000
subscribers continue to join each week. |