The Real Estate Encyclopedia
Profile Of Referral And Relocation Activity
Category - Real Estate Information Sources - Research Reports and Whitepapers

National Association of Realtors and ERC Various Editions; last published 2005

This NAR report provides valuable benchmarking information on different types of referral fee programs, including affinity, corporate relocation and internet lead generation. Brokerages were surveyed to create an independent evaluation of referral and relocation activity, including participation in referral programs, source of clients and benefits of programs to firms. Chapters include Referral Program Participation, Affinity Program Referrals, Employer and National Relocation Referral Networks, Internet Lead Generation Activity and Real Estate Owned (REO) Property Referrals.

 
Category(s)
Real Estate Information Sources - Research Reports and Whitepapers
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