Real Estate Advertising Made Easy is a complete marketing tool for anyone involved in real estate. For the real estate professional, the mix and match format to ad writing provides an effective advertisement either for a classified ad or a 'spec' sheet. In addition, the sales strategies, checklists and action plans will assist in career planning to the professional continually honing their skills level. Originally published in 1984, the new Seventh Edition provides thousands of mix and match ad combinations to increase your real estate business.