| Second Life allows members to create personas for themselves known as “avatars” (online personas), which they use to navigate through a community peopled with more than 5 million residents worldwide. While in the virtual world of Second Life, avatars explore the society, shop, interact with others, visit entertainment events and do essentially everything they might in the real world. Now, nearly 50 corporations use Second Life with Royal Philips Electronics, Coca Cola and News Corp. among the latest companies to become involved. |
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