The Real Estate Encyclopedia
Sold!: Direct Marketing For The Real Estate Pro
Category - Real Estate Information Sources - Real Estate Books & CD's

Sold!: Direct Marketing for the Real Estate Pro shows how to build long-lasting relationships and avoid the trap sales efforts limited to the pursuit real estate prospects.  The author shares her ideas on how to improve direct marketing from impersonal to tailored will assist the real estate professional increase the conversion rate from prospects to clients.  The book includes statistics on mailings compared to resulting conversions, including commission dollars earned driven by the conversion. 

Lois K. Geller

Capital Books



Real Estate Information Sources - Real Estate Books & CD's
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