The Big Book of Real Estate Ads: 1001 Ads That Sell approaches the subject of real estate advertising from a realistic perspective.  It first suggests the essential requirement for successful advertising, which lies in offering a good product.  If an overpriced property is advertised, no matter how much the public may be attracted to your ad, they will ultimately refuse to pay more for the home than it is worth.  Having established this fact, the book goes on to offer valuable information on highly readable and adaptable ads, as well as enabling the professional to quickly prepare successful ads for any property.