The Lead Ladder: Turn Strangers into Clients, One Step at a Time is a complete step-by-step system designed help a typical salesperson or self-employed professional rise above any situation-whether it's dwindling contacts or a depleted pool of clients-to build a steady source of new business options, one customer at a time. The books shows you how to set realistic goals, target your ideal market, and lure prospects in with the most effective and affordable advertising tools.