The Real Estate Encyclopedia
The Norton Agency
Category - Real Estate Companies - Real Estate Brokerage Companies

The Norton Agency provides strong customer service with a broad spectrum of services, ranging from insurance to mortgages to property management to commercial development to residential real estate sales. Combined with over 79 years of experience in the northeast Georgia market, The Norton Agency has distinguished itself as a leader in the commercial and residential real estate markets as well as being a guiding post for market research in the northeast Georgia area.  The principles of the firm are to be firmly connected with the communities we serve and give back much more than we receive.


Our History

W.L. Norton Sr. founded The Norton Agency in 1928, expanding his insurance business from his hometown of Gainesville, GA into the surrounding 8 counties.  The business was expanded to include residential development in 1937. Longstreet Hills was Gainesvilleís first residential neighborhood development. Mr. Norton orchestrated the development of the property, on land originally owned by Confederate General William Longstreet. The first lots sold for $300-$400 each. The neighborhood continues to be one of Gainesvilleís most desirable residential communities.

1950 brought the groundbreaking for Buford Dam and the development of Lake Sidney Lanier. This brought a great deal of growth to Gainesville, as the city became the regional hub of business, banking, industry, financial establishments, retail centers, medical services, as well as becoming a recreational destination.

Frank K. Norton, W.L. Nortonís youngest son, joined the company in 1952. This brought on an expansion of the businessís focus beyond insurance to developing and selling residential communities throughout the area, as well as managing quality real estate properties.

Bob Norton joined the Insurance Division in 1982. Together with Strother Randolph, who merged his insurance business with Norton in 1986, they have expanded his Independent Insurance Agency to represent over 22 top insurance companies.

In 1986, Frank K. Norton Jr. joined The Norton Agency to direct the Commercial and Residential Real Estate Divisions of the Agency. He was elected President of the firm by the Board of Directors in 1997 and Frank K. Norton, Sr. was elected Chairman of the Board.

Fact Sheet
  • The Norton Agency has been in the Real Estate and Insurance business for over 79 years and is the only major full service real estate firm in Northern Georgia that is both locally owned and independently operated
  • The Norton Agencyís leadership is currently in its 3rd generation
  • The Norton Agency has 7 residential offices, 1 commercial and acreage office, and a network of insurance offices, covering a 26 county area
  • In 2000, The Norton Agency received the prestigious GA Trend Family Business of the Year Award
  • The Norton Agency operates 32 different businesses, including an inhouse mortgage company, Norton Guarantee Mortgage
  • The Norton Agency has 150 licensed agents and 250+ employees
  • Norton Insurance has 47,000 insurance customers
  • The Norton Agency has 495 unique investor-partners
  • Nortonís Property Management Division manages over 125 houses, over 300 apartment units, 1,000+ acres of property, and 10 commercial buildings with a combined value of over $125 million

In 2006, Norton had a sales volume of $695 million with 17,00 transactions

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