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The Multiple Listing Service (MLS) began as a periodic publication (MLS Book) designed to allow the listings of broker or agent members to be distributed to large numbers of other member brokerages and agents. Today, the MLS is an Internet service, which is accessed by all member brokers and agents to list or to search for properties on behalf of their clients. Therefore, MLS listings enjoy extensive exposure.
In some states, more than one listing service may exist; some covering certain cities, surrounding areas or counties. On January 1, 1993, the MLS rules were changed to give sellers the option of offering sub-agency. Sellers are permitted to offer cooperation to participating members, regardless of whether they are subagents.
According to the Swanepoel Trends Report the existing MLS model in use today dates back to the 1960s when almost all brokers involved in transactions represented the seller; either as the seller’s agent or as the subagent of the listing broker. The seller paid listing broker and they in turn were responsible to compensate the broker working with the buyer. This all changed during the 1990s with the evolution of buyer’s agents, the advancement of the Internet and the subsequent and rapid sharing of real estate listing data on it.3 |