| That depends on how much you have to spend. Print advertising is the most expensive way to advertise and the least effective in procuring a buyer. If you decide to put in print advertising whether it's the newspaper classifieds or a Homes magazine, you need to put in features and benefits. There are two thought processes on advertising. One is to put everything in so there is no wasted time. The other is to leave certain key points out such as price, to get the buyer to call. If no one calls, there is less opportunity to sell. Overall, put in as many features and benefits in the shortest possible way to keep the expenses down. |
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