To begin with, you may want to identify local stores, service providers you are a client of (hairdresser, vet, dentist, medical doctor) and enquire whether you may drop off a number of your business cards with them.  Most of the time, they would be happy to help. 

The Internet is a wonderful place to advertise but be sure you understand any contracts before you buy into this form of advertising. 

Another excellent place to advertise is local newspapers.  Often, these ads are inexpensive and may go a long way to reach the audience, which is located most convenient to you. 

Nearby subdivisions can be targeted by developing flyers or visiting them during the Spring and Summer, when most homeowners are working in their yards.  You might create a small gift bag containing candy and your business card and just drop them as you drive through the subdivision. 

As your business grows, you will identify the best ways to spend your advertising dollars in the most efficient way. 

The most persuasive words in advertising are the following:

• free
• you
• now
• new
• win
• easy
• introducing
• save
• money
• today
• guarantee
• health
• safety
• discovery

In real estate, direct mail has proven a cost effective approach to advertising.  Direct mail includes a wide variety of marketing materials such as brochures, catalogs, postcards, newsletters and sales letters.  This type of approach is often by real estate agents targeting specific neighborhoods or “farming” neighborhoods.