The Real Estate Encyclopedia
Where do I Need to Focus to Ensure a Successful Advertising Campaign?
Category - Professional Development - Become a Real Estate Agent

Following is a suggested checklist to peruse before rolling out your advertising campaign:


  • Have you written down your advertising objectives?
  • What do you want to communicate to your audience?
  • How will you measure the campaign’s effectiveness?
  • Are you communicating buyer benefits?
  • Have you strategized and researched your ad campaign?
  • Is the timing right?
  • Have you planned your advertising budget?
  • Have you considered the time of year or seasonal impact?
  • Are you prepared for a successful response? 
  • Do you have colleagues you can trust to refer a prospect to?
  • What are the lead times for ad placements with newspapers and magazines?
  • Does your ad present a central idea or theme?
  • Does your message require a response?
  • Is your contact information clearly visible?
  • Is your ad clear and concise?
  • Does your ad support your desired business image?
  • Are you ready to properly file all information related to the ad?
  • Where will the ad run and when?
  • Have you considered the competition?
  • Are you aware of potential client’s needs and desires?
  • What media is most cost effective to reach your prospects?
  • If targeting specific neighborhoods, have you done your research on pricing, market trends, new developments, competition (new homes), etc.? 
  • Are you ready to respond to any questions related to your ad?
  • Have you considered adding a free gift? 

Professional Development - Become a Real Estate Agent
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