Following is a suggested checklist to peruse before rolling out your advertising campaign:

• Have you written down your advertising objectives?
• What do you want to communicate to your audience?
• How will you measure the campaign’s effectiveness?
• Are you communicating buyer benefits?
• Have you strategized and researched your ad campaign?
• Is the timing right?
• Have you planned your advertising budget?
• Have you considered the time of year or seasonal impact?
• Are you prepared for a successful response? 
• Do you have colleagues you can trust to refer a prospect to?
• What are the lead times for ad placements with newspapers and magazines?
• Does your ad present a central idea or theme?
• Does your message require a response?
• Is your contact information clearly visible?
• Is your ad clear and concise?
• Does your ad support your desired business image?
• Are you ready to properly file all information related to the ad?
• Where will the ad run and when?
• Have you considered the competition?
• Are you aware of potential client’s needs and desires?
• What media is most cost effective to reach your prospects?
• If targeting specific neighborhoods, have you done your research on pricing, market trends, new developments, competition (new homes), etc.? 
• Are you ready to respond to any questions related to your ad?
• Have you considered adding a free gift?