Although most of us enjoy listening to gossip, we are also prone to negatively judge those who engage in this practice to excess.

Real estate is a very competitive business and it is easy to “criticize” the competitors but this practice will only make you look bad in your clients’ eyes. On the other hand, being complimentary about a competing agent or enterprise will show to the client the values and morals you live by. It will make you more trustworthy in their eyes.