The Real Estate Encyclopedia
Why is Dressing the Part so Important for Sales Agents?
Category - Professional Development - Become a Real Estate Agent

You have probably heard the term, “Dress for Success.” This has long been one of the most important tools for salespeople.

Dressing for success, does not necessarily mean you must invest a lot of money in impressive clothes. Rather, you should dress for your comfort and that of your clients. You also want to dress appropriately for the situation. For example, if you are going to show land, you may want to wear jeans and a pair of walking shoes. You must make sure you are up to the challenge for any situation.

You also want to dress appropriately for the weather. This shows you are sensible and have anticipated the challenge of exposure to the elements. Carrying a spare umbrella will be highly appreciated by your clients.

You may also keep in mind how your clients dress. If you were dealing with a well-dressed, elegant client, you would want to dress accordingly to meet their comfort level and expectation. If, on the other hand, your clients seem more comfortable in jeans and a sweater, you may avoid overdressing, which could intimidate them. You always want to consider your client’s comfort in mind.

Dressing confidently is another important rule in sales. Try to develop your own style and play around with it. At times, a dressier jacket may be worn with a pair of comfortable slacks, which combines a formal and professional, yet relaxed image.

Dressing for success in sales means dressing in a way that makes you confident but does not alienate the very people you care about impressing. When you feel that you look good, you feel good and this emotion is projected to your clients, whose confidence in you will be affirmed. (Of course, dressing for success must always be supported by extensive subject knowledge and excellent customer care.)

Professional Development - Become a Real Estate Agent
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